Neuhaus praline matcher
3D Web Development
May '26 - Jun '26
Neuhaus Praline Matcher is a proof of concept for the Belgian chocolatier Neuhaus. It helps customers who feel overwhelmed by the assortment of 51 pralines to find the ones that suit them. Visitors answer a short series of questions about their taste, and after each answer the pralines that don’t fit fade away from a 3D board. This continues until four pralines remain that match their preferences. The experience runs in the browser and is built with React Three Fiber, with the pralines modelled in Blender and their data stored in JSON.
Challenge
The first challenge was creating faithful 3D models of the selected pralines. Each praline has its own shape and decoration, and customers had to be able to recognize it, while the models also had to stay light enough to show together on one board in the browser. The second challenge was the questionnaire. The questions had to fit the Neuhaus brand and stay short and simple, since testing showed that long questions slow the flow down. Each answer also had to link to the praline data so the right pralines are eliminated. All of this had to be done within a short timeframe.